If you’ve been keen to our site for the past few years, you’ll know we have a handful of artists that we religiously cover. The process is almost automatic once we see that they’ve released a new tune. We frantically head to our keyboards, eager to quickly convey our swooning adoration. Still Parade, aka Niklas Kramer, is one of those acts, and today is one of those days.
“07:41″ was released less than a day ago, and it brings us all of the cozy, embracing, feel-good nature we’ve come to know and love from this heavenly-voiced act. However, in comparison to his Fields EP, this song, and his last, differ from the wonderfully lazy, ethereal progression we first came to know. Today’s song, in particular, is heavily rooted in a style that calls on associations from 70’s pop, bringing listeners in with a light and playful funk. That aside, the hazy yet calming nature is still very much apparent throughout other elements, giving Still Paradefans both a taste of something new and of what they already love. When asked about the meaning behind the tune, Kramer had this to say.
07:41 is about this weird feeling when you’re new somewhere. you feel like a stranger and no one really seems to care about you. But there’s also the chance to build up something new. It’s the point when you just don’t know what’s going to happen. Can’t be quite scary and exciting at the same time.
This tune will be released as limited hand-cut 7Inch by the UK label Art Is Hard Records, and we certainly hope we can get our hands on a copy.